Learfield Studios Welcomes Men's Basketball to Michigan Made Collection
9/29/2025 1:35:00 PM | Men's Basketball
• Watch: Michigan Made: Men's Basketball Trailer
ANN ARBOR, Mich. -- The highly celebrated Michigan Made digital content collection -- a collaboration between the University of Michigan Athletic Department, Michigan Sports Properties and the Emmy Award-winning Learfield Studios -- is back this fall with Michigan Made: Men's Basketball, presented by the University of Michigan Credit Union, making its debut this Wednesday (Oct. 1).
The five-part original content series goes behind the scenes with U-M head coach Dusty May and the Wolverines as they prepare for the 2025-26 season with even greater aspirations after a Big Ten Tournament title and Sweet 16 appearance last March.
"We are honored to continue our support of Michigan Made for another year -- this time celebrating the talent, dedication, and passion of Michigan Men's Basketball," said Tiffany Ford, CEO of University of Michigan Credit Union. "This ongoing series highlights the hard work and commitment of these student-athletes and coaches. It reflects the UMCU purpose of working together for our shared success."
The Wolverines have added highly talented transfers Elliot Cadeau (UNC), Morez Johnson Jr. (Illinois), Yaxel Lendeborg (UAB) and Aday Mara (UCLA) to a strong group of returning letterwinners led by Will Tschetter, Nimari Burnett, Roddy Gayle Jr., and L.J. Cason, with Michigan Made: Men's Basketball giving you a look inside the program as new and old faces come together for a common pursuit of another deep postseason run.
"For our fans, the Michigan Made series gave us a unique chance to pull back the curtain and showcase our players' personalities," said David and Meredith Kaplan Men's Basketball Head Coach Dusty May. "It's a glimpse into our culture -- the hard work on the court and the fun we share off it -- and something we're proud to share with the Michigan family."
To join the Wolverines on and off the court as the upcoming season approaches, tune in to MGoBlue.com/MichiganMade this Wednesday, Oct. 1, for the debut episode.
Additional episodes of Michigan Made: Men's Basketball will air weekly and will also be available across all Michigan Men's Basketball social media channels.
Episode Schedule
• Episode 1: Wednesday, Oct. 1
• Episode 2: Wednesday, Oct. 8
• Episode 3: Wednesday, Oct. 15
• Episode 4: Wednesday, Oct. 22
• Episode 5: Wednesday, Oct. 29
"We're thrilled to have the University of Michigan Credit Union supporting another great Learfield Studios production as we continue to add to the Michigan Made digital content collection," said Jennifer Cadicamo, Vice President and General Manager of Michigan Sports Properties. "This is an incredible opportunity for us to showcase and support our men's basketball student-athletes and invite Wolverine fans inside the program with highly engaging original content."
The 2025-26 season begins Monday, Nov. 3, when the Wolverines host the Oakland Golden Grizzlies inside Crisler Center.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
