Michigan Athletics Announces 2024 Football Season Ticket Prices
12/29/2023 3:30:00 PM | Football, General
ANN ARBOR, Mich. -- The University of Michigan Athletic Department announced Friday (Dec. 29) the season ticket pricing for the 2024 football season. U-M is increasing season tickets for the first time since 2021, with the tickets increasing from $77.50 per game to $82.50 per game for a total of $660 for the upcoming eight-game home slate.
"We've been evaluating the data and carefully weighing our options," said Warde Manuel, Michigan's Donald R. Shepherd Director of Athletics. "After evaluating multiple factors, including the changes coming to the Big Ten Conference due to expansion, the quality of our future football schedules, and benchmarking other football programs, we are taking this step to ensure the continued success and sustainability of our football program and future athletic operations."
In addition, the pricing tiers are being modernized at Michigan Stadium to better align with current standards across the industry. A recent analysis of similar Power 5 programs showed pricing for prime seat locations at Michigan Stadium was undervalued. By adjusting the pricing structure, Michigan will be more in line with other programs while still delivering more value to the premium pricing tiers.
"After speaking with our peers and analyzing comparable football program ticket pricing across the country, we learned there was an opportunity to maintain value while generating additional revenue to support Michigan Athletics," said Adam Dunn, Associate AD, Marketing/Fan Engagement and Experience.
The changes in pricing tiers will result in updated pricing for Preferred Seat Contributions (PSC). Traditionally, Michigan Stadium had five seating locations: Victors, Valiant, Maize, Blue, and End Zone. New in 2024, the Victors and Valiant sections will be split into East and West locations, and the entire bowl will be organized into lower, middle, and upper tiers. The new tiers and updated PSCs can be found in the chart below.Â
Manuel added, "Implementation of these changes will help Michigan Athletics provide the essential resources needed for the continued success of our football program and each of the 29 sports programs in Michigan Athletics. I want to thank our season ticket holders and donors in advance for their continued support."
Season ticket holders will be emailed with more details in late January when 2024 season ticket renewals begin.
| Tier | 2024 PSC | 2024 Season Ticket |
| Endzone Lower | $100 | $660 |
| Endzone Middle | $85 | $660 |
| Endzone Upper | $80 | $660 |
| Blue Lower | $240 | $660 |
| Blue Middle | $230 | $660 |
| Blue Upper | $225 | $660 |
| Maize Lower | $475 | $660 |
| Maize Middle | $440 | $660 |
| Maize Upper | $410 | $660 |
| Valiant Lower East | $650 | $660 |
| Valiant Middle East | $625 | $660 |
| Valiant Upper East | $575 | $660 |
| Victors Lower East | $825 | $660 |
| Victors Middle East | $800 | $660 |
| Victors Upper East | $775 | $660 |
| Valiant Lower West | $675 | $660 |
| Valiant Middle West | $650 | $660 |
| Valiant Upper West | $625 | $660 |
| Victors Lower West | $850 | $660 |
| Victors Middle West | $825 | $660 |
| Victors Upper West | $800 | $660 |
