Michigan Athletics and SIDEARM Sports Deliver New-Look Digital Experience
8/20/2026 10:53:00 AM | General
ANN ARBOR, Mich. -- The University of Michigan Department of Athletics and SIDEARM Sports, the industry-leading digital platform provider in college athletics, announced today (Thursday, Aug. 20) the rollout of a refreshed and modernized web and mobile experience for Wolverine fans. The new-look MGoBlue.com and Michigan Athletics App are now live as the 2026-27 athletics season begins to take shape.
With new content modules and a refreshed design, the redesigned website and upgraded mobile app will provide Wolverine fans with a modern, flexible and streamlined experience while making it easier to engage with their favorite Michigan Athletics programs and student-athletes.
The new website is powered by a modern, modular framework designed with the fan experience at the forefront. Faster page loads, more intuitive navigation and enhanced accessibility create a streamlined experience that makes Michigan Athletics content easier for all fans to access and enjoy.
Behind the scenes, the platform is engineered for reliability and security, so fans can trust the site whether they're checking scores on gameday, buying tickets, or catching up on their favorite team. Because the design is built to scale, the experience will keep improving over time, evolving alongside new technology and fan expectations, rather than becoming outdated.
This redesign goes beyond a new look, representing a long-term investment in creating a modern, engaging digital experience for Wolverine fans to connect with Michigan Athletics now and in the years ahead.
The updates to the Michigan Athletics App and MGoBlue.com provide enhanced access to the latest news, videos, photo galleries and promotions, making it easier for fans to find and engage with the content that matters most.
- An easier path to discovering the latest content: Fans can quickly find live/upcoming games and storytelling content without deep searches, making it simple to engage with what matters most
- More ways to engage with content: Fans have multiple ways to discover content through modular sections, making it easy and fun to explore the app
- Stay in touch and up-to-date with events and offerings: Featured offerings and experiences will now be easily discoverable, with high-visibility promotional content fans can join in on their favorite team's most memorable moments
These upgrades provide Michigan fans with an enhanced experience for staying connected to all things Wolverines.
- Consistent, high-quality experience: Updates and improvements happen behind the scenes, so fans always get a polished, modern site without visible disruptions
- Better security: Regularly updated modules protect fan data and site integrity
- More inclusive access: Adherence to current accessibility guidelines means the site works well for all visitors, regardless of ability
- Faster, smoother browsing: Optimized performance and load times keep fans engaged rather than frustrated
- A site built to last: Scalable design means the fan experience keeps improving over time rather than becoming dated
In addition to the new look and experience, the MGoBlue.com and the Michigan Athletics App will continue to be a one-stop shop for fans to view rosters, schedules, and exclusive content for all 29 Wolverine teams, access their ticket account, display stats and broadcasts and shop The M Den.
The free Michigan Athletics App is available via the Apple App Store and Google Play. Fans who already have the Michigan Athletics App downloaded to their mobile device are now able to install the new update.
