Michigan Athletics Selects Levy as New Hospitality Partner
1/29/2026 10:00:00 AM | General
ANN ARBOR, Mich. -- University of Michigan Athletics announced on Thursday, Jan. 29, it has selected Levy, the sports and entertainment hospitality leader, as its new partner in creating an elevated food and beverage experience across athletic venues. Beginning this summer, Levy will oversee all aspects of food, beverage and hospitality for Michigan game days, concerts and other events, with the partnership including concessions and premium seating locations within Michigan Stadium, Crisler Center, Yost Ice Arena, and all other athletic venues on-campus.
"We are excited to partner with Levy as our concession provider across the Stephen M. Ross Athletic Campus," said Warde Manuel, U-M's Donald R. Shepherd Director of Athletics. "This collaboration promises to elevate the game day experience for our fans by introducing new and enhanced food choices, alongside the classic food options that fans have come to expect at Michigan sporting events. With Levy's expertise, we look forward to delivering the highest quality amenities throughout our athletic facilities. We can't wait to begin this partnership and serve our fanbase together."
"My family spans three generations of University of Michigan graduates, so this partnership is very personal to me," said Levy CEO Andy Lansing. "The 'block M' represents a commitment to teamwork, leadership and excellence, and it has shaped who I am both personally and professionally. Michigan Athletics, across every sport, reflects a standard that generations of student-athletes, alumni, and fans uphold with pride. We're honored to be entrusted with enhancing the fan experience, and are elated to become part of the storied tradition."
About Michigan Athletics
Intercollegiate Athletics at the University of Michigan began in 1866 with baseball as its first varsity team. Today, U-M supports 29 varsity programs, annually ranking among the nation's premier collegiate athletic departments both on the field and in the classroom. The Wolverines have won 59 national team titles, with ice hockey and men's swimming and diving leading all Division I schools in championships, and student-athletes have claimed 333 NCAA individual titles. Michigan's women's teams have also set milestones, including NCAA team titles in field hockey, softball and women's gymnastics.
U-M's dominance extends to the Big Ten, with a record 421 conference team titles as of 2025 and more titles than any other school in nine sports. Michigan football holds the most all-time victories in college football history, and women's gymnastics has captured 22 of the past 29 Big Ten championships. Academically, Michigan student-athletes have earned over 193 Academic All-America honors.
About Levy
The disruptor in defining the sports and entertainment hospitality experience, Levy is recognized as the market leader and most critically acclaimed hospitality company in its industry. Levy has twice been named one of the 10 Most Innovative Companies in sports by Fast Company magazine and has been honored by Forbes as a Best Large Employer, Best Employer for Diversity, and Best Employer for Women. Levy's diverse portfolio includes award-winning restaurants; iconic sports and entertainment venues, zoos and cultural institutions, theaters and music festivals, and convention centers; as well as the Super Bowl, Grammy Awards, US Open Tennis Tournament, Kentucky Derby, Coachella and Stagecoach Music Festivals, and NHL, MLB, NBA, NFL, and MLS All-Star Games. For more, visit levyrestaurants.com or follow us on LinkedIn, Instagram, and X.
